Consumer channel choice
add a comment to this article
Today we're publishing Consumer Channel Choice.
Literature reviews are free to members. If you are a member, please login before purchasing.
This review explores the complex relationship between consumers' economic, social and psychological motives and traditional and modern purchasing channels, such as television shopping and mobile internet. It identifies and analyses motives such as risk aversion, price/value offering, consumer self–confidence, variety and hedonism.
The research literature offers insight and analysis of the consumer costs and benefits associated with the selection of one channel over another.
You can find all our literature reviews in the Research section of our website.
Comments
Find out about organisational membership
Improve customer satisfaction, employee engagement and bottom line performance. Find out how membership can benefit your organisation.