Added Value

Added Value is the extra, over and above the basic product or service offer that an organisation makes to its customers.  This added value represents extra benefits that can truly delight the customers and keep them loyal.

For example; ‘buy one get one free’ is an added value offer.  It goes beyond the service offer and surprises and delights the customer.  Lower prices may be the ‘service offer’ but then a 50% reduction on price will give the shopper added value.Similarly a sudden ‘free upgrade’ in a hotel room or on an aeroplane would stay in a customer’s memory and encourage return business.