Comparable organisation
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Some organisations don’t have competitors in the normal commercial sense of the word. Government organisations like the Inland Revenue and the Police are good examples.
But if a customer of one of those organisations is trying to rate its customer service he or she will probably compare it with an organisation that seems to be similar in what it does or how it is run.
So an Inland Revenue customer may compare their service with the service they receive from a National Insurance office and a customer of the police may compare their customer service with that provided by the fire service or the ambulance service.
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