Competitive advantage

Although a competitor is an organisation that offers products or services that are similar to those offered by your organisation. Your organisation may have the competitive advantage because it is:

-  part of a large high street chain
-  better placed in the high street· has car parking outside
-  a global organisation which can offer goods and services at much cheaper prices.

We have witnessed the demise of the small butcher and greengrocer owing to the growth in high street supermakets where the smaller organisation could not compete with larger stock levels, lower prices or longer opening times.