Complaint
Posted in glossary on 25 June 2010 by Default Admin
add a comment to this article
add a comment to this article
When a customer feels strongly enough that his or her customer expectations have not been met, he or she may make a complaint.
A complaint is when a customer brings a problem to the attention of the organisation and expects some redress, probably over and above simply supplying the original product or service that was the cause of the complaint.
Complaints are often used by regulators as one measure of the success of the organisation’s customer service.
Find out about organisational membership
Improve customer satisfaction, employee engagement and bottom line performance. Find out how membership can benefit your organisation.