Customer feedback
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Customer feedback is information about customer perceptions of customer service collected by the organisation from customers or given to the organisation by customers.
Customer feedback can be collected formally using questionnaires or other kinds of surveys. Informal customer feedback can be collected from chance remarks or comments the customer has made with or without being asked.
You must remember that sometimes customer feedback shows that the customer experience is not what you thought it to be.
If this is the case the customer feedback must still be respected because if customers perceive things in a particular way, that is reality for them even if you and your organisation have planned it differently.
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