Customer loyalty
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Some customers tend to return to the same service deliverer and this is customer loyalty. Obviously customer loyalty can be built up if the customer experience of an organisation has been good. Customer loyalty is valuable to an organisation because it is generally cheaper and easier to do repeat business with an existing satisfied customer than it is to find a new one.
Some organisations choose to reward customer loyalty by making special customer service arrangements and offers for repeat customers.
Generally customer loyalty means that if an organisation has a problem with a customer there is a better chance of keeping that customer afterwards than there would be with a new customer.
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