Customer preferences
Posted in glossary on 25 June 2010 by Default Admin
add a comment to this article
add a comment to this article
Each customer is an individual and customers tend to have different likes and dislikes. Sometimes, in order to deliver consistent customer service an organisation chooses to do things in exactly the same way for every customer.
Sometimes it is possible to offer a customer options so that his or her customer preferences can be taken into account in the way the customer service is delivered.
Find out about organisational membership
Improve customer satisfaction, employee engagement and bottom line performance. Find out how membership can benefit your organisation.