Alison Jones was appointed Director of Volkswagen UK in July 2016. The most senior Volkswagen brand position in the UK, Alison comes to the job having worked her way up through the organisation over the last 19 years.
Alison has developed a deep understanding of the Volkswagen brand, Retailer network, customers and performance growth through a variety of roles within the brand’s Aftersales, Customer Services, Retail Sales Operations and Finance operations.
Prior to taking over at Volkswagen Passenger Cars Alison held a variety a roles within the broader Volkswagen Group including: Group Aftersales and Customer Quality Director, including CRM, Customer Data, Technical and Customer Services, and UK Trade Parts and Paint & Body Operations; Sales Director for Audi UK including managing the brand's 115 network partners and their performance, as well as being project lead on 'Audi City' the first virtual car showroom in the world; and Head of Group Customer Services for five brands, where she drove a positive turnaround of the Customer Service Centre across both customer and Retailer-facing services.
Alison is married to Nic and has three children. When she does get away from work, Alison walks and they enjoy holidaying as a family.