Des Benjamin

Des was appointed as the president of the Institute of Customer Service in May 2012, taking on the role to represent the Institute in promoting awareness of the importance of customer service excellence and professionalism.

Des Benjamin

Des was appointed as the president of The Institute of Customer Service in May 2012, taking on the role to represent The Institute in promoting awareness of the importance of customer service excellence and professionalism.

He believes that any organisation managed well, through its people and for the benefit of its customers, will produce long-term, sustainable results. His passion is in working with the leaders of these organisations to help them achieve success by applying this philosophy. 


Des is currently doing this through his role as Chairman of the Royal Hospital for Neuro-disability where he is helping the team achieve as much as possible for their patients and staff in the challenging environment of health care. As President of The Institute of Customer Service he also continues to influence UK plc with the notion that good service leads to stronger organisations with more sustainable results.

His own leadership style is to inspire teams to work together through shared values. This approach allowed him to create and lead the Simplyhealth Group to become one of the UK’s largest Health Insurers over 13 highly fulfilling years as its Group Chief Executive. 

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