Jenny Campbell

Jenny is an ex-career banker turned business turnaround specialist and European cash machine entrepreneur.

After leaving school at 16 to begin her working life counting cash in a bank branch, she climbed through the ranks to become one of the few senior female bankers at the time in the UK.

Following thirty years in the banking trade, where her role included playing a vital part in the integration of NatWest into RBS, Jenny left the banking world in 2006 in pursuit of a new challenge - to turn around a failing cash machine business owned by RBS.   

Jenny launched a major operational restructure of Hanco ATM Systems, turning it from a business that was making a huge loss in competitive markets to a thriving, profitable entity operating across Europe.

In the midst of the turnaround process and at the height of the financial crash, Jenny was tasked with selling the business. However, she saw that the business had real potential and wasn’t ready to give up on it or the people in it. So she decided to buyout the business from RBS and become the majority shareholder- later relaunching it as YourCash Europe Ltd.

The cash machine company quickly expanded to become a leading provider of ATMs to the retail market across Europe, handling millions of ATM transactions and processing billions in cash value.

Ten years on from taking the business under her wing, Jenny sold YourCash in October 2016 for £50 million to a US business quoted on the New York Stock Exchange.

Winner of a number of industry prizes and 2014’s Business Woman of the Year, Jenny uses her spare time wisely, helping young people realise their potential. She is an ambassador of Tomorrow’s People- a charity that helps young people get into the world of work and works closely with Young Enterprise to help children and teenagers harness their entrepreneurial spirit. In 2011, Jenny also mentored and hired two apprentices through the New Entrepreneurs Foundation who have now gone on to successfully set up their own businesses.

Now sharing her business experience with hopeful entrepreneurs in the BBC’s fifteenth series of Dragons’ Den, Jenny brings feisty northern grit to the panel, sticking true to her favourite business motto- “live by corporate standards, but breathe like an entrepreneur”.