Best Customer Experience Award

Winner 2018 - Barclays Wealth Management

What is the criteria for the Best Customer Experience Award?
This award is open to any organisation that has developed and implemented a customer experience strategy which has improved business performance. Key indicators that judges will consider is the extent to which the strategy has been coherently and effectively rolled-out; how the customer experience is measured across all aspects of the customer relationship; what effect the customer experience strategy has had on customers; and, the impact it has had on business performance overall.

Why did Barclays Wealth Management win the Best Customer Experience Award?
Barclays Wealth Management are meticulous in their journey mapping for customers ensuring that colleagues offer the best possible customer experience, making certain that customers are heard and their comments acted upon.