Winner 2016 - Auto Windscreens
This award is open to any organisation that has developed a strategy that has measurably improved its customer satisfaction rating. Entrants were required to show a clear strategic plan designed to leave a legacy, after implementation, of a new relationship between the organisation and its customers.
The judges were impressed by the relative simplicity of Auto Windscreens strategy of offering Total Customer Satisfaction, where it doesn’t just want to meet expectations it wants to exceed them at every step of the customer journey. Nearly all of its customer interactions are for a distress purchase, so attaining high levels of customer satisfaction is an outstanding achievement. Well done to Auto Windscreens