Paragon Customer Communications Best Use of Customer Insight Award

2018 Winner - Virgin Money

What is the criteria for Best Use of Customer Insight Award?

This category recognises organisations that have successfully used customer insight in an innovative way to gain competitive advantage or improve customer satisfaction.

Why did Virgin Money win the Best Use of Customer Insight Award?


Virgin Money has a comprehensive and completely integrated Insight Strategy. It gathers over 100,000 pieces of feedback annually to gain insight to anticipate customer needs, understand where improvements could be made, and inform customer experience investment decisions, which all leads back to strong performance for customers. 


Are you looking for market insight?

Institute membership gives you exclusive access to customer service research across all sectors.

Are you looking to set and raise your standards?

Our training and accreditation programmes can raise your service standards.

Are you looking for organisational membership?

We support some of the UK's leading businesses in improving their customer service.