Amazon Dash could make life simpler for customers

3rd Aug 2016

Amazon has launched Dash, an online ordering device that allows customers to update their Amazon Fresh shopping list by speaking aloud or scanning a product’s barcode.  

Equipped with a built-in microphone, the 16cm-tall device connects to its owner’s home Wi-Fi network and syncs with their Amazon Fresh account. Users can update their shopping list whenever they remember an item, so their virtual basket is up to date when the time comes to place an order. 

The service is available to all customers living in the 128 London postcodes in which Amazon Fresh currently operates. 

The move could save shoppers precious time and shows the value of harnessing new technology to enhance customer service. 

“We're all used to trying to remember the contents of the fridge and kitchen cupboard and scribbling down reminders on pieces of paper,” says Ajay Kavan, vice president of Amazon Fresh. “With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out.”

The online giant’s latest venture follows the release of the latest UK Customer Satisfaction Index (UKCSI) produced by the Institute of Customer Service. It taps into a number of the report’s findings, such as the need for imaginative solutions to create simpler, easier customer experiences.

Amazon is currently the most highly rated organisation by customers, with a UKCSI score of 87.2 out of 100. 

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