Amazon UK trials a ‘try now, buy later’ scheme

21st Jun 2017

Amazon UK are offering their Prime customers the opportunity to test out a product before they purchase it. 

Customers can order a sample online and spend 14 days testing the product out – before returning it to Amazon, free of charge. If the customer likes the product and decide they want to purchase it, Amazon will then send them a brand new one. 

Items like the Canon EOS M3 camera, with a price tag of £479.99, are available on the ‘Try Now, Buy Later’ page. However, the trial is currently only available for Amazon Prime customers – and is limited to one trial per customer.

According to the recent retail (non-food) sector UK Customer Satisfaction Index from The Institute of Customer Service, website experiences account for 32.7% of customer interactions. Amazon have succeeded in capitalising on that, but the introduction of trials such as these suggest they are exploring new ways of engaging online shoppers. is the only organisation that has achieved a CSI of at least 86 since it first appeared in the survey in January 2012.

In fact, remains the top performing organisation in the sector and in the UKCSI overall. Its CSI of 87.3 is 0.7 points higher than a year ago and 9.5 points above the UK average.

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