22nd Feb 2018
Supermarket giant Asda has reported sales growth of 0.5 per cent on a like-for-like basis in the final quarter of 2017, the third quarter of growth in a row. The latest figures, while positive, are still less than the 1.1 per cent growth recorded last quarter.
Over last year’s Christmas period, the retailer lowered its prices in an attempt to compete with the popularity of German discount supermarkets Lidl and Aldi.
Doug McMillon, the chief executive of Asda’s parent company Walmart, said: “We're pleased to see customers responding to our investments in the value proposition through improved in-store experience and the strengthening of our private brand and online grocery offerings.”
The strategies of lowering prices and carrying out in-store improvements are likely to be the reasons behind the business’s growth.
In the latest UK Customer Satisfaction Index (UKCSI), Asda’s score of 80 is the same as its score this time last year. This is slightly below the retail (food) sector average score, which is 81.3. However, Asda’s customer satisfaction score is comfortably higher than the UK’s all-sector average of 78.1.
Waitrose, Aldi and M&S were the top scorers in the retail (food sector), scoring 84.2, 83.9 and 83.8 respectively.