11th Aug 2017
Web fashion retailer ASOS has launched a new search-by-photo function.
It allows customers to upload pictures of items they like, and will display similar pieces sold by the company.
Focussing further on mobile users seems a natural progression for the company – around 80% of ASOS web traffic comes through a mobile device, along with 70% of orders received by the company.
The system will initially launch on iOS, but the retailer says it will also be available on Android soon. It was rolled out to 10% of customers for testing earlier in the year but will now be available to all.
Andy Berks, ASOS digital product director, said: "We know this is where our customers are and it’s how they interact with us every day, so we’re always looking for mobile-native ways to make their experience even better."
In the January 2017 UK Customer Satisfaction Index from The Institute of Customer Service, the company has showed itself to be a strong performer.
ASOS outperformed high street retailers such as John Lewis and M&S, ranking second in the UK overall for customer service.
The business scored 85.8, well above the then national average of 77.8.