22nd Nov 2018
The wedding chain Berketex Bride went into administration last week, leaving customers potentially out of pocket and many without dresses for their wedding days.
The latest retail failure saw the bridal chain – which had sold wedding wear for over 50 years and had 11 UK stores – close its doors on 13 November, affecting around 300 customers who had placed orders.
The insolvency firm Wilson Field has been appointed as administrators. A spokesman for the company revealed at the time that the company had pulled the plug after facing mounting cash problems. They said: “This is another example of the hard time retailers are experiencing – and how companies are needing to react to the demands of different shopping habits and online retail”.
Customers with outstanding orders were advised to call or email Wilson Field on a Facebook post, which also offered apologies to customers, stating: “The director of the company wishes to express his sincere apologies for the abrupt closure of the store and any subsequent inconvenience this may cause to customers of the company.
“Wilson Field appreciate that this will be distressing for the customers of the company and we will deal with individual queries as quickly as possible however we anticipate a high volume of calls and therefore ask for your patience in advance.”
Wilson Field later revealed that it had provided 80 dresses to buyers and identified a further 90 which it hoped to deliver to their respective owners.
Robert Dymond of Wilson Field commented: “As insolvency practitioners we often have to deal with the upset caused when staff are made redundant or where creditors lose money. In this case, hundreds of brides-to-be face their special day being ruined. For that reason, wherever it has been possible, we have tried to unite dresses with brides.
“For dresses that had not been delivered to stores, customers are being advised how to get credit card/debit card refunds where appropriate.”