21st Nov 2017
British Airways has revealed that from December it will let customers board in order of their ticket price.
Passengers with the most expensive seats will be allowed to board first, while those with the cheapest will be left until last.
The new policy, which will affect all customers flying within Europe, will see customers assigned a number on their ticket from one to five. Those with the highest numbers will be last to board.
Group one will consist of first class flyers and Executive Club gold members, two will include silver members, three will be for bronze members, while four will include economy passengers. Group five, meanwhile, will include purchasers of hand-luggage only fares.
The new policy has drawn criticism from many on social media, who have accused the airline of creating a new ‘class system’.
However, the airline defended the move, with a spokesman insisting it simply brought them in line with other airlines.
"We are always looking at ways to improve and simplify the airport experience for our customers,” they said.
“Next month we are introducing new boarding procedures to speed up the process and make it simpler for customers to understand.
“This method has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar.”