16th Feb 2018
Budget airline Norwegian Air’s pricing starts from £259 one-way for flights from London to Buenos Aires.
The airline introduced the new shuttle service from 15 February and will increase the choice of providers for consumers looking for long-haul flights.
While budget airlines have dominated European travel for several decades, big carriers like British Airways have traditionally operated long-haul routes to Buenos Aires.
Other budget airlines are planning long-haul services. Wow and Primera have plans to offer long-distance budget fares, which offers more alternatives on routes usually serviced by prestige carriers.
Norwegian Air’s reputation as a carrier was recently improved when it beat the record for the fastest transatlantic flight in a subsonic aircraft. The plane made the journey from JFK airport in New York to London Gatwick in five hours and 13 minutes.
However, not all consumers are willing to give up creature comforts for price, or vice versa, according to the latest UK Customer Satisfaction Index (UKCSI). Only 24.6% of customers are willing to pay a premium for excellent service across the transport sector. Around 57% of customers prefer a balance of a fair price for good service.
The UK’s transport sector’s average score is 73.7 in the latest UKCSI. This is below the all-sector average, which is 78.1. British Airways scored slightly higher than the sector’s average, with a score of 74.7. Jet2 is the highest performing airline in the report, with an average score of 82.6, followed closely by Thomson Airways with a score of 80.0.
Average satisfaction scores for rail operators and airlines fell in the latest UKCSI, but improved for coach operators.