18th Apr 2018
JD Wetherspoon has deactivated the social media accounts of all 900 of its pubs. The company cites the misuse of personal data and the addictive nature of social media as the cause of its deactivation. It has also said trolling contributed to moving offline.
The chain announced the decision on Twitter before removing its online presence. Critics of the policy were quick to suggest that it was down to the fact the company’s social media strategy had failed, and that this was evident from the low follower count on the chain’s accounts.
In the latest UK Customer Satisfaction Index (UKCSI), JD Wetherspoon scored 79.4, which is higher than the UK all-sector average of 78.1. The leisure sector’s average score is 80.
Tim Martin, the company’s founder and chairman, said that if customers want to get in touch, they should do so using the Wetherspoon app or website. He said that customers should also speak to pub managers if they want to make a complaint or offer feedback.