Ryanair announces renewed customer service focus

4th Aug 2017

To celebrate the fourth year of its ‘Always Getting Better’ (AGB) customer service improvement programme, Ryanair has enabled customers to search for information with voice control on the company’s website.

Those using the Alexa platform can use the new feature to search flights, check their status and to look for hotels.

Ryanair Chief Marketing Officer Kenny Jacobs said: “As we carry our one billionth guest since our first flight in 1985, we are pleased to announce more customer experience improvements under Year 4 of ‘AGB’.  

“From today, Alexa voice recognition is available on Ryanair.com, allowing customers to search for flights and hotels, or check on the status of their flights, all through voice recognition technology. We’re also pleased that our new Boeing 737 Max ‘Gamechanger’ aircraft will feature new ergonomic slimline seats designed by Zodiac, which will further increase legroom to 31 inches.”

The company has revealed that its aim is to be regarded as the “Amazon of travel”, in light of the online retailer’s high scoring customer reviews.

The airline however has some ground to make up – it is currently rated as the eighth best airline out of eight in the latest Customer Satisfaction Index from The Institute of Customer Service.

The company scored 73, up by 0.5 points a year previously. Amazon’s meanwhile is the highest rated company, with a score of 87.

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