Superdrug launches its own mobile network

8th Jun 2018

Superdrug has partnered with Three to launch a mobile network, with a SIM-only deal for its loyalty card customers.

The health and beauty retailer says its unlikely move into mobile comes after its shoppers revealed that they look for simplicity and a no-strings-attached service when choosing a phone plan.

The mobile plan, which is available exclusively to Health & Beautycard holders, costs £10 a month and includes unlimited calls and texts and 4GB of data, with anything unused automatically rolled over to the next month.

The new network will provide customers with “the freedom and transparency they’re looking for,” said Bhavik Davada, head of Superdrug’s Health and Beautycard loyalty programme.

“We’re always looking at ways we can give our members something different, useful and great value and are delighted to offer this new mobile phone network.”

The service, which is offered without a contract, allows people to leave at any point, while “the added extra of getting your first month’s payment back in points allows members to give the service a try at no risk,” Davada added.

As another incentive for customers, those who sign up will also receive double points on purchases made alongside the plan, which will be available to buy in Superdrug’s 807 UK stores from 20 June.

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