11th Apr 2017
Travelodge has revealed that it has made more sales to business customers than those staying for leisure visits.
The hotel chain’s annual report, released this week, showed record growth from this market, following the launch of a new account service for small and medium sized businesses.
Summarising, the report says: “During 2016 we strengthened our offer for business customers, launching Travelodge Business, a new account service for small and medium size businesses. This includes access to customised billing and expense management tools via our website, special rates and our business account card, which offers interest free credit provided by a third party credit card partner. Since the launch we have continued to see an increase in sign-ups and activations of business customers.”
Peter Gowers, Travelodge chief executive, comments: “Our 2016 results mark another milestone for Travelodge. We continue to focus on offering great value for money and have seen record growth from business customers, who now account for more than half of our sales. The UK is still short of good quality low-cost hotels and notwithstanding the short-term economic uncertainty, we see considerable further potential to expand our network over the years ahead, and expect to open an average of 20 hotels each year over the next three years.”
The tourism sector as a whole compares well against the UK average for customer satisfaction, according to the UK Customer Satisfaction Index Tourism Sector Report from The Institute of Customer Service. The sector’s CSI score of 80.2 is 0.6 points higher than last year, and 3.4 points higher than the UK average.
The report also includes several recommendations for businesses in the industry. It advises organisations to maintain a focus on getting things right first time and making experiences easier and more straightforward for customers, and to develop the ability to offer fast, efficient and empathetic expert service and to move seamlessly between each type of experience.