Customer experience

19th Oct 2017

Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. The customer experience of an individual customer service transaction affects the customer relationship and influences customer expectations for the future. When a customer is about to receive customer service his or her customer expectations are influenced by all the customer experiences that he or she has had in the past both with your organisation and with others.

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