Customer relationship

19th Oct 2017

A customer relationship begins with a 'first impression'. It develops as a result of a single or number of positive experiences when interacting with the people, the processes, the media or the suppliers of an organisation. Good customer relationships are important to a service provider because they build customer loyalty. This is valuable to an organisation because it is generally more cost effective and easier to do repeat business with an existing satisfied customer than it is to find a new one – it enables return on investment of an organisation’s customer service strategy.

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