Reaction to news that Aldi's sales were up 15% in December

4th Jan 2018

Responding to news that Aldi has seen annual sales reach £10 billion for the first time, Jo Causon, Chief Executive of The Institute of Customer Service, said: “Disruptors in the retail market such as Aldi are certainly challenging the norm. Its record profits are proving that consumers are switching to Aldi from more traditional competitors such as Tesco, Sainsbury’s and Asda.

“Our own research reveals that a key reason for this is its rapidly improving customer service offering, and Aldi has now overtaken M&S and Waitrose in our bi-annual UK Customer Satisfaction Index. Added to this, analysis from the Institute highlights that – between December 2008 and December 2015 – Aldi achieved both the highest improvement in customer satisfaction and the highest compound revenue growth of any supermarket, providing firm evidence that customer service holds the key to improved financial performance.”


For further information please contact:
Rebecca Peck, Sophie Lanning, Bethan Davies
E: [email protected]
T: 020 7010 0877 (Rebecca Peck), 020 7010 0826 (Sophie Lanning), 0207 010 851 (Bethan Davies)

About The Institute of Customer Service
The Institute of Customer Service is the professional body for customer service delivering tangible benefit to organisations and individuals so that our customers can improve their customers’ experience and their own business performance. The Institute is a membership body with a community of over 500 organisational members – from the private, public and third sectors – and over 4,000 individual memberships. For more information about the Institute of Customer Service go to

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