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Research & Insight

We help you understand the evolving customer environment, highlight the characteristics of excellent service, measure and benchmark your customer satisfaction, with practical insight and recommendations to improve.

Events

Events

There are always new events and webinars coming up. Some are open to the wider world, business leaders and customer service professionals, but most are exclusive to our members. Another…

Inspiring a Service Nation

Our Research shows that a sustained improvement in customer satisfaction will provide a £33bn per year productivity boost to the UK economy. To achieve this and make the UK a…

Thought Leadership

Thought Leadership

We also hold regular events and webinars. Most are exclusive to our members and some are open to all business leaders and customer service professionals.

News & Events

Some are open to the wider world, business leaders and customer service professionals, but most are exclusive to our members. Another great reason to join.

Top tips on how and why to conduct customer surveys during COVID-19

Top tips on how and why to conduct customer surveys during COVID-19

During the COVID-19 crisis many organisations have understandably been reluctant to run customer satisfaction surveys or research. Completing a satisfaction survey is probably not the priority for most customers at this time. By pressing ahead with a survey, organisations worry about appearing to be insensitive or out of touch. Or, if organisations have been unable to maintain accustomed service levels as a consequence of COVID-19, there is a concern that customer feedback only reflects the current context rather than the organisation’s broader service performance. However, as it becomes increasingly clear that measures to combat COVID-19 are likely to evolve but will be with us for some time, organisations need to recalibrate how they will gather and act on customer feedback.

Membership Resources

Access insight and knowledge pieces. These are a mix of open resources and some accessible to members only

Membership for Individuals

Types of Individual Membership We offer different types of membership to suit your current professional experience, qualifications and needs. Foundation Professional (PMICS) Specialist (SMICS) Management (MMICS) Companion (CMICS) We also…

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