Analysing customer complaining [2009]

This review answers three questions: Is there any point in complaining? How should an organisation respond? What are the benefits of handling a complaint properly?

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Written by Robert East, Kingston Business School

Last updated: July 2016

Format: .pdf

Price: £25.00 (excluding VAT)

Written by Robert East of Kingston Business School.

This literature review answers three questions: Is there any point in complaining? How should an organisation respond? and What are the benefits of handling a complaint properly?