ServiceMark is a national standard, independently recognising an organisation’s commitment to customer service and to upholding high standards as part of a long-term embedded strategy.
The ServiceMark accreditation is awarded based on both customer satisfaction and employee engagement, helping your organisation understand the effectiveness of its customer service strategy from multiple touchpoints and identify areas for improvement.
Undergoing ServiceMark accreditation is an opportunity for organisations – of all sizes and sectors – to demonstrate the high quality of their customer service both internally and externally.
ServiceMark is available exclusively to members of The Institute of Customer Service.
Working towards ServiceMark accreditation has been beneficial on so many levels, including a positive impact on employee engagement. We include information on the accreditation process as part of onboarding for our customer-facing teams, so they understand the value we place on fantastic customer experience from day one. It really is at the heart of our culture. Having a clear and structured approach with actionable plans and accountability for delivery has played a significant part in achieving accreditation.
– Sarah-Jane McCausland, Customer Communication and Engagement Lead, Covea Insurance –