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Make your organisation stand out with an independent accreditation recognising your commitment to excellent customer service.

What is ServiceMark?

ServiceMark is a national standard, independently recognising an organisation’s commitment to customer service and to upholding high standards as part of a long-term embedded strategy.

The ServiceMark accreditation is awarded based on both customer satisfaction and employee engagement, helping your organisation understand the effectiveness of its customer service strategy from multiple touchpoints and identify areas for improvement.

Undergoing ServiceMark accreditation is an opportunity for organisations – of all sizes and sectors – to demonstrate the high quality of their customer service both internally and externally.

ServiceMark is available exclusively to members of The Institute of Customer Service.

Become a member

Working towards ServiceMark accreditation has been beneficial on so many levels, including a positive impact on employee engagement. We include information on the accreditation process as part of onboarding for our customer-facing teams, so they understand the value we place on fantastic customer experience from day one. It really is at the heart of our culture. Having a clear and structured approach with actionable plans and accountability for delivery has played a significant part in achieving accreditation.

– Sarah-Jane McCausland, Customer Communication and Engagement Lead, Covea Insurance –
Benefits to your organisation include:
Demonstrate your commitment to customer service to customers, employees, and wider stakeholders with independent recognition.
Engage employees in your customer service strategy and journey to drive employee satisfaction and retention.
Support your strategy to improve business performance, customer retention, trust and loyalty.
Develop an action plan for continuous improvement, supported by The Institute of Customer Service.
Provide teams with a project to work together on to support your service culture.
Gain insights into your customer service strengths, as well as areas for development and improvement.
Who should undertake ServiceMark?

ServiceMark benefits organisations of all sizes across any industry that is customer or client facing.

Companies can use the programme to drive improvements and increase employee engagement, and The Institute’s auditors will make recommendations on how to improve your organisation’s service, which feeds into a long-term action plan.

Start your ServiceMark Journey

ServiceMark Journey

Business Benchmarking

Business Benchmarking is a measurement of customer satisfaction that organisations can use to benchmark against national leaders in their sector and beyond.

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ServCheck measures how engaged your employees are with your customer service strategy.

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ServiceMark accreditation holders include:
Kent Fire and Rescue
Giacom Logo

Any questions?

Get in touch today
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