23rd Sep 2015
This award recognises any organisation that has successfully used customer insight in an innovative way to gain competitive advantage. Entrants were required to submit information relating to strategy which drove the customer insight as well as the expected outcomes and the actual results of this use of customer insight. Judges were looking for a consistent approach to data collection together with evidence of new data analysis methods where appropriate. Hello Fresh received its award for going to market with an innovative product and approaching customer service in a scientific way. The Institute was impressed with the commitment shown to gaining insight from customers and the comprehensive use of this insight to drive product selection.