2015 winner - The NEC Customer Feedback Strategy Award

23rd Sep 2015

This award recognises any organisation that has a customer feedback strategy that has led to an improvement in customer satisfaction and performance. Key indicators that judges were looking for included how easy organisations make it for customers to provide them with feedback and how they closed the feedback loop. Entrants needed to display a clear commitment to feedback and engaging their customers to help improve their service offering.Direct Line Group’s multi-layered customer insight framework and the development of its MyCustomer feedback tool, which enables personalisation in almost every customer interaction, gave this submission the winning edge in this highly competitive category.

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