Automotive sector

The UK automotive sector, covering manufacturing, sales, and aftersales services, remains a cornerstone of the economy and a key touchpoint for millions of consumers. Customer service has become a major focus in recent years, driven by changing buyer expectations, digital disruption, and the shift toward electric vehicles (EVs). From online vehicle purchasing to connected car services and personalised aftercare, automotive brands are leveraging technology to enhance convenience, transparency, and loyalty. While the industry navigates challenges such as supply chain constraints and the EV transition, investment in digital platforms, staff training, and seamless omnichannel experiences is central to delivering high-quality service and retaining customers across the vehicle lifecycle.