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The UK's most prestigious customer service awards

Our UK Customer Satisfaction Awards recognise and celebrate the individuals and organisations consistently demonstrating service excellence. They are an opportunity for your organisation to gain recognition, enhance its reputation and celebrate the hard work of your teams. We have individual and table tickets available, individual early bird tickets are priced at £390 (member), £447 (non-member). Book a table of 10 and receive savings of over 20%.

Member tables

Early bird

£2,964

Non-member tables

Early bird

£3,515

Awards Ceremony

10 March, 2026 Hilton on Park Lane

Submission deadline

Friday 17 October, 2025

Our UK Customer Satisfaction Awards are free to enter and open to all
Member finalists receive one free place to the Awards ceremony
Non-member finalists receive one free place with purchase of one or more additional places
Free places are limited to one maximum per organisation
Useful Awards resources:

Our Awards entries and ticket sales are live now – below are some resources to help you put together a winning entry:

Awards criteria
Top tips
2025 Winners
2026 Awards Categories:
Please click on each category to view the criteria:

Customer Commitment B2C

Customer Focus - SME

Customer Service Professional

Trusted Quality Provider

Sustainable Customer Service

Best Customer Service ROI

This award is open to any organisation that has differentiated itself through a well-communicated customer commitment strategy operating in the business-to-consumer environment. Judges looked for evidence of the execution of a customer-oriented culture showing a consistent commitment to customer service excellence.

This award is open to any organisation which employs under 250 people, that has placed the customer at the centre of its operations and strategies. Candidates will need to display a well communicated customer strategy and evidence of employee engagement in executing the strategy. Evidence will be required of the extent to which the customer shapes the business and how this has improved overall results.

This award is open to any individual who has undertaken professional qualifications and training to enhance their skills in customer service, and who has gone on to excel in their role to make a significant difference for customers and/or the organisation. Judges will require evidence of qualifications, training, career enhancement, communication, and leadership in customer service. Entrants can be nominated by their peers, colleagues, or managers.

This award is open to any organisation that prides itself on the excellence of its customer service and can indicate it enjoys ‘trusted status’ by its customers due to the quality of the service it provides. Candidates will need to present an overview of how quality service is identified and how it is delivered within the organisation. The judges will seek the evidence of statistical support from customer satisfaction surveys and/or customer endorsements.

This award is open to any organisation that has introduced a sustainability initiative which has had a demonstrable impact on CX. The strategy should show evidence of positive outcomes for the business, the customer, and the environment. Judges will require evidence of successful outcomes for customers, a coherent internal/external communication strategy, with clear evidence of positive outcomes.

This award is open to any organisation that has made an investment to improve customer outcomes which has turned beneficial to the business. The examples of the investment may include improving processes, reducing costs, providing better training, employing more staff. Judges will look for evidence of measurable return on investment applied specifically to the activity which the investment enabled.

Best Customer Experience

Customer Feedback Strategy

Customer Satisfaction Innovation

Best Use of Customer Insight

Best Customer Satisfaction Strategy

Best Application of Technology

This award is open to any organisation that has developed and implemented a customer experience strategy which has improved business performance. Key indicators that judges will consider is the extent to which the strategy has been coherently and effectively rolled out; how the customer experience is measured across all aspects of the customer relationship; what effect the customer experience strategy has had on customers and the impact it has had on business performance overall.

This award is open to any organisation that has a customer feedback strategy that has led to an improvement in customer satisfaction and performance. Key indicators are how easy the organisation makes it for customers to provide the feedback, and how the organisation closes the feedback loop. Entrants need to demonstrate a clear commitment to feedback and customer engagement, to help improve the service offering.

This award is open to any organisation that has instigated an innovative way of improving its satisfaction ratings. Innovation can be a product, service, software or process which enhances the overall customer experience and that has definite business benefits. Entrants will need to present new and fresh ideas that have the intention of improving satisfaction levels and a measurement system to support any improvements.

This Award is open to any organisation that has successfully used customer insight in an innovative way to gain competitive advantage. Entrants are required to submit information relating to strategy which drove the customer insight, as well as the expected outcomes and the actual results of this use of customer insight. Judges will look for a consistent approach to data collection together with evidence of new data analysis methods. Evidence will also be sought as to the decision-making process which led to the customer insight being used as described in the submission.

This Award, is sponsored by TLF Research, is open to any that has developed a strategy that has measurably improved its customer satisfaction rating. Entrants should have a clear strategic plan designed to leave a legacy, after implementation, of a new relationship between the organisation and its customers. The judges will look for evidence of improvement and an insight into the decision-making process which led to the strategy being developed.

This Award, is sponsored by Pension Insurance Corporation, is open to any organisation that has successfully deployed technology as part of an overall strategy to improve its customer service and satisfaction offering. Technology can be new, existing, or applied in an innovative way to give competitive advantage. Judges will seek evidence of the solution that the technology has provided and how the integration of the technology is measured as successful.

Customer Focus - Large Enterprise

Employee Engagement Strategy

Customer Service Strategic Leadership

Best Customer Service Partnership

Customer Service Changemaker

Customer Commitment B2B

This Award is open to any organisation that employs over 250 people and has placed the customer at the centre of its operations and strategies. Candidates will need to display a well communicated customer strategy and evidence of employee engagement in executing the strategy. Evidence will be required of the extent to which the customer shapes the business and how this has improved overall results.

This award is open to any organisation with an employee engagement strategy that has led to an improvement in performance and customer satisfaction. Key indicators are improved staff retention, reduced sick leave, flexible working, culture and skills. Entrants will need a cohesive engagement strategy, a comprehensive communication policy and a positive relationship between management and staff.

This award is open to any Chairman, CEO, Board Director, Senior individual, or non-executive Director who has demonstrated exceptional leadership and vision in the field of customer strategy, serving as an inspiration to others. Judges will require evidence of vision, leadership, communication, and successful outcomes from the deployment of developed strategies. Entrants for this category can be nominated by their peers or colleagues.

This Award is open to any organisation that has successfully partnered with its customers or other organisations to research, analyse and bring to market a new product or service to provide a customer requirement and/or deliver exceptional customer service. Entrants will need to supply information relating to the strategic intent of the co- creation/collaboration, the drivers behind the decision and the expected and actual outcomes. Judges will look for a consistent communication strategy, a strategic market launch and evidence of a competitive advantage or customer solution.

This award, is sponsored by Clarity, is open to any individual who has had a demonstrable impact on the customer service offering of an organisation over a minimum of three years. The individual should be accredited by the organisation with exceptional results reflected in their career path, have clear vision in the field of customer strategy and serve as a role model to others. Judges will require evidence of vision, career enhancement, communication, and successful outcomes from strategic input. Entrants can be nominated by their peers, colleagues, or managers.

This award is open to any organisation that has differentiated itself through a well communicated customer commitment operating in the business-to-business environment. Judges will look for evidence of the execution of a customer-oriented culture showing consistent commitment to customer service excellence.

Official Sponsors 2026

Interested in sponsoring our UK Customer Satisfaction Awards?

Sponsoring the UK Customer Satisfaction Awards offers numerous benefits for businesses seeking to enhance their visibility and reputation. This prestigious event, dedicated to recognising customer service excellence across various industries, provides sponsors with unparalleled exposure to a targeted audience of business leaders, decision-makers, and industry influencers.

Contact Sara Yarrow (sara.yarrow@icsmail.co.uk) for more information.

Pension Insurance Corporation – Best Application of Technology Award

The purpose of PIC is to pay the pensions of its current and future policyholders. PIC provides secure retirement incomes through comprehensive risk management and excellence in asset and liability management, as well as exceptional customer service. At the end of 2024, PIC had insured 397,100 pension scheme members and had £50.9 billion in financial investments, accumulated through the provision of tailored pension insurance buyouts and buy-ins to the trustees and sponsors of UK defined benefit pension schemes.

PIC has made total pension payments of £16.2 billion to its policyholders and has invested £13.8 billion in the UK economy, creating considerable social value. Clients include FTSE 100 companies, multinationals and the public sector. PIC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority (FRN 454345).

TLF Research – Best Customer Satisfaction Strategy

TLF Research is a specialist customer experience research and measurement
agency. Founded in 1996, we’ve been designing bespoke research
programmes for over 25 years. We work with customer-focused
organisations of all shapes and sizes, and focus on providing research with
actionable outcomes to continually improve the customer experience.

We’ve got a proven track record of helping companies improve their
customer satisfaction and loyalty, and believe in building long-term
partnerships that deliver results – 9 out of our top 10 clients have been
with us over 10 years.

Clarity – Customer Service Changemaker

Clarity makes business travel straightforward. With a Distinction ServiceMark accreditation, we help organisations get their people where they need to be, safely, efficiently, and cost-effectively.

UK-based with global capability, our 800+ experts deliver the right service at exactly the right moment, we’re the trusted provider of hassle-free travel management, meeting and event programmes for businesses everywhere.

Our promise and values are one and the same: We listen. We adapt. We deliver.

Frequently asked questions

Our UK Customer Satisfaction Awards are a chance to showcase your organisation’s commitment to service excellence and be recognised for your tenacity, creativity and innovation. The deadline for entry submissions is 17 October 2025.

The UK Customer Satisfaction Awards are free to enter and open to both members and non-members.

Our UK Customer Satisfaction Awards are free to enter for both members and non-members.

Yes, our panel of judges sign a legally-binding NDA.

Almost invariably no – shortlisting takes place immediately following the deadline.

Members will receive one free invitation to the awards ceremony and non-members will receive one free invitation when at least one other ticket is purchased – (limited to one maximum per organisation).

Yes: tables (of 10) will be for sale shortly, on first come first served basis!

Absolutely! An award win is a valuable marketing asset, and writing a press release will allow you to leverage this exceptional achievement in promotional materials, social media and on your website for increased brand awareness and visibility.

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