The customer perspective: shaping your customer service strategy
Measuring and benchmarking is an important step in developing your customer service strategy or taking it to the next level. Business Benchmarking is The Institute’s independent survey of your customers helping you to measure your customer satisfaction, identify strengths and areas for development, and benchmark your performance with other organisations either in or outside your sector.
Bespoke Business Benchmarking
Alongside the core UK Customer Satisfaction Index (UKCSI) benchmark questions it’s also possible to work with our Research and Insight team to include additional bespoke questions to give specific insight about your customers. We can also help you frame survey questions and reporting requirements to maximise the value of your benchmarking survey. Contact us or your Client Relationship Director to find out more.