Our mission
We are the leading independent expert, setting and upholding the standards to enable our customers to improve their business performance through service. We deliver tangible benefits to individuals, organisations and stakeholders so that the UK is seen as the place to experience great service and a valued expert on the global stage.
And never has it been so important to be true to our values and focused on our mission. It is what led us to create our Inspiring a Service Nation campaign –Ā something that has gained greater resonance in these challenging times.
Our vision
A world where customer experience makes a positive and sustained impact on individuals, organisations, society and the economic wellbeing of the UK.
Our values
We uphold the standards for our industry and drive progress. We want a world where excellent customer service is demanded, delivered and seen to make a positive impact on organisational performance and the wider economy.
Professionalism, standards and ethics
As the professional body for customer service we lead the way in setting service standards and supporting organisational and individual performance through delivering service excellence.