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A career marketer specialising in financial services, Chris has worked for HSBC, Tesco Bank, first direct and Marks & Spencer Bank during his career.

Chris is driven by an interest in understanding what matters to people and communicating brands and propositions that deliver to their needs. He is particularly interested by the intellectual challenge of new ideas and business opportunities.

Chris is currently the CEO of first direct. Leading one of the best customer services businesses in the UK – powered by doing the right thing, delivering on what matters to customers and challenging the status quo.  Prior to this, he was Chief Marketing Officer for HSBC UK, where he was responsible for the leadership of a marketing team who developed and delivered all HSBC, first direct and Marks & Spencer Bank marketing activity.

He is very happily married to his wife Tracey with two sons, Joseph and Samuel.

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