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UKCSI Tourism Sector – January 2022


The Tourism sector is rated 1.4 points above the July 2021 UK all-sector average, 77.4. Tourism is joint sixth highest rated (along with Banks and Building Societies) of the 13 UKCSI sectors.

The Tourism sector’s overall UKCSI of 80.4 is 2.7 points higher than in January 2021 and 2 points higher than the January 2022 UKCSI.

UKCSI, Trivago and SAGA Holidays are the highest rated organisations for customer satisfaction.


Trivago has the highest NPS, followed by SAGA Holidays and

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The UKCSI is based on an online survey of over 10,000 consumers, who are representative of the UK adult population by region, age and gender. The January 2022 UKCSI comprises 45,000 responses, 3,000 from each sector except for Transport and Utilities which include 6,000 responses each. Customers are asked to rate their experience of dealing with a specific organisation in the previous three months. Customers rate only one organisation per sector. Each customer can complete the survey for up to five different sectors.

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