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THE INSTITUTE'S HISTORY
1996
1998
2005
2006
2008
2009
2012
2016
2021
2022
2023
The Institute’s foundation
The Institute’s foundation

We registered with Companies House on 17 Dec 1996 in Colchester. We had 10 founder members, including Prudential, BT and Natwest.

Professional Qualifications launch
Professional Quals

The Institute’s Professional Qualifications in customer service were launched (under the name Professional Awards). In the first year, we secured 529 individual registrations, and by 2009, over 9,000 practitioners had been assessed in the first decade since inception.

Our first Breakthrough Research
Our first Breakthrough Research

The Institute’s first-ever Breakthrough Research report on Reward & Recognition was launched.

Training & accreditation
Training & accreditation

FirstImpressions & ServCheck were launched. RBS was our first ServiceMark achiever.

Launch of our UKCSI
Launch of our UKCSI

Launch of the UK Customer Satisfaction Index (UKCSI), the national barometer of customer satisfaction.

New CEO and Awards launched
New CEO and Awards launched

Jo Causon was appointed as the Institute’s new CEO and the UK Customer Satisfaction Awards were launched.

New London HQ and rebrand
New London HQ and rebrand

The Institute was relocated to London and underwent a full re-brand and value proposition review.

Academy launch
Academy launch

The Academy was launched. We also brought the delivery of ServiceFocus & ServiceMark assessments in-house.

Service with Respect campaign
Service with Respect campaign

Our Service with Respect campaign, aiming to tackle abuse directed at customer service professionals, was launched.

Change in the law and Trust Index
Change in the law and Trust Index

We achieved a change in the law through our Service with Respect campaign. Our Trust Index was also launched this same year.

Research proves the ROI of Service
Research proves the ROI of Service

Following on from the 2017 ā€˜Customer Service Dividend’ research, a new study shows the link between service and financial performance.

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