Alison heads up the first direct In Life Business Unit, dealing with all of the everyday banking needs of our customers across all our channels. She’s responsible for everything to do with Pioneering Amazing Service across first direct and has the challenge of ensuring we balance the needs of today’s customers while building the bank of the future. She has over 20 years’ experience in helping global companies improve their customer experience, reduce costs and be more agile. Her roots are in Scotland, and she now splits her time between first direct’s Leeds and Hamilton offices. Outside of work, Alison loves to travel, and in her spare time has been known to get just a little creative in the kitchen.