Becoming a customer of choice (2010) Rated 0 out of 5 (be the first to review) £25.00 In this review we consider the customer from the standpoint of the supplying organisation or firm. Becoming a customer of choice (2010) quantity Download Certain member levels receive a discount on this item. Take a look at our Membership options. If you are already a member, please access your member dashboard. Category: Literature Reviews Share Twitter Facebook LinkedIn Email Description Reviews (0) Description Published October 2010. Written by Robert East, Kingston Business School. In this review we consider the customer from the standpoint of the supplying organisation or firm. In particular, we answer three questions: – which customers are more profitable? – what factors should we consider when trying to target services at specific groups? – what strategies may a firm/organisation use to capitalise on this evidence, to manage the customer relationship? There is substantial misunderstanding in this field. Ideas have been promoted rather too enthusiastically with the result that managers have accepted a number of beliefs that now appear to be ill-founded or simply wrong. Reviews There are no reviews yet. Leave a customer review Cancel replyYou must be logged in to post a review.