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Business Benchmarking: gathering additional customer insight

Our additional Business Benchmarking analysis enables you to make effective data-driven action-plans. It helps you dig deeper into the performance of different customer segments, makes sense of customer feedback and explains the links between satisfaction and loyalty. This article covers: What are CSI, NPS and Customer Effort? What is a data split (segment)? What is…
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Improving Business Benchmarking survey performance

Business Benchmarking: optimising your survey performance

5 steps to ensuring a high response rate Having enough customers respond to your Business Benchmarking survey is essential for getting an adequate sample size – and that’s a must-have for statistical validity. Here’s some advice on how to boost your response rates. 1. Keep your survey short Don’t add too many extra questions to…
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