Customer feedback
Customer feedback is much more than compliments and complaints. What makes customers stay and go and how can we record and act on information?
Customer feedback is much more than compliments and complaints. What makes customers stay and go and how can we record and act on information?
Customer experiences are formed by a series of interactions with an organisation. It is desirable but uncommon to provide 100% solutions at one source to all customer needs. The delivery of suitable outcomes is therefore dependant on a chain of service, sometimes involving a number of different internal departments or even external suppliers. The service chain is only as good as its weakest link and any breakdown will affect the customer experience and the organisational reputation.
Outsourcing involves the transfer of the management and/or day-to-day execution of a business function to an external service provider.
Do people talk about your organisation? It takes 20 years to build a reputation and five minutes to ruin it
Self-service is the practice of serving oneself when interacting with a supplier of goods or services. eService is a term used to describe self-service via the internet
This topic explores how specific responsibility and hence accountability for customer service rests with an appropriate person and how the ethos of collective responsibility and individual accountability sit with each other.