Skip to content
An independent framework to help you transform and future-proof your customer experience

Consumer needs, preferences and behaviours are changing fast. As a result, companies should assess the ability of their teams to adapt, meet and exceed these evolving expectations.

Our latest UKCSI shows that 35% of customers would be prepared to pay more to guarantee excellent service. With quality becoming a more important factor in influencing customer decisions, improving standards and consistency in operational delivery should be a key priority for all organisations. 

Our Service Experience Model is an independent framework created to embed the right culture and help you drive, transform and future-proof your customer experience. We help you build a service culture with the right skills for better engagement and retention rates, and define a clear strategic vision with the right leadership to drive positive change in your organisation.  

Download model
A multi-dimensional strategic tool

Our model aims to ensure consistency and quality of delivery across your organisation, helping you establish and maintain high standards. It is a continual drive for service excellence, maximising business performance in the long run.

Our dynamic model helps you with:

Diagnosing issues
Benchmarking
Strategy development
Measuring progress through ServCheck
Key benefits include:

Multidimensional view

A unique multi-dimensional view of your service strategy, delivery and performance​

Areas of success

Highlights areas of strength to be maximised and sustained by your organisation

Improved strategy

Identifies areas for improvement, highlighting relevant tools and guidance to achieve change​

Achieve service excellence

Drives improved business performance and results through service excellence

C U L T U R E & E N G A G E D P E O P L E C A P A B I L I T Y C O N T I N U I T Y O P E R A T I O N A L D E L I V E R Y C R E A T I V I T Y C O N S I S T E N C Y S T R A T E G Y & L E A D E R S H I P C O M M I T M E N T C R E D I B I L I T Y Reputation Performance Growth Profitability Trust
  • Culture & engaged people

    Tools and resources available • People development • Professional Qualifications • Management Qualifications
    • ServiceFocus • Accreditations: TrainingMark Approved Centre • Research: Are you connected

  • Operational delivery

    Tools and resources available • ServiceMark • Business Benchmarking
    • ServCheck • Workshops: Customer Journey Mapping Measuring what matters
    • Complaints • Research: Procurement

  • Strategy & leadership

    Tools and resources available • ServiceMark • Business Benchmarking
    • ServCheck • Management Qualifications
    • Head2Heads • CEO Blogs, • Newsletter
    • Top tips Research: Green goes mainstream, Who do you Trust?

  • Capability

    People are recruited and developed in order to deliver the organisation-wide service strategy

  • Continuity

    Employee retention, reward and recognition strategies are designed to deliver the organisation's customer experience promise

  • Creativity

    Continuous improvement and innovation are nurtured and embedded. There are mechanisms in place for gathering insight to respond to changing customer needs and behaviours

  • Consistency

    Processes and systems are designed from the customer's perspective and delivered to consistent standards across all relevant channels

  • Commitment

    Service quality is a key organisational goal, with senior level ownership and measurement that is embedded throughout the organisation

  • Credibility

    Doing the right thing for customers, employees, stakeholders and wider impact on society with a clear ESG strategy

Close

An interactive model

Founded on five inter-dependent financial and reputational outcomes, our interactive model focuses on enhancing each of these elements in relevant and sustainable ways.

The core supports three strategic independent ‘pillars’​: each must play its part if customer service excellence is to be consistently delivered and maintained.

The Service Experience Model is powered by expert insight, tools and guidance to enable you to:

  • Comprehensively diagnose current performance
  • Articulate areas of advantage to be leveraged
  • Identify areas for improvement
  • Set meaningful strategies for service development and sustainable delivery
  • Benchmark and track progress
  • Membership offers tools to build on each element and support from a dedicated Client Development Director
Three strategic pillars:

Strategy & Leadership

Service has never been more important than in today’s complex environment. Service quality goals need to be hardwired into the organisation’s broader commercial and strategic ambitions. To be authentic, an unwavering commitment to the customer experience should be driven from the top and embraced by everyone.

Culture & Engaged People

It can take years to find and attract new customers, but only moments to lose them​. It’s fundamental that your people, whether customer or colleague-facing, have the skills, tools, aptitude and motivation required to deliver your organisation’s customer experience promise. Having the right culture and engaged teams is key.

Operational delivery

Customer-centric processes are critical to delivering high quality customer service. ​Continuous improvement and ongoing innovation based on regular customer feedback will help maintain competitive difference. This will deliver improved financial and organisation results by keeping customers satisfied and loyal.

Evolution of the model:

The Service Experience model has evolved from our World Class Service Model. The timeline below takes a look at the key milestones and major events having led to the Service Experience model as we know it today.

2006
2006
2006
2008
2008
2018
2022
Customer priorities research

Research into Customer Priorities underpinning the UKCSI

Business Benchmarking launch

Business Benchmarking, an independent survey to measure and benchmark satisfaction levels, is launched and the first ServiceMark accreditation is awarded to RBS

ServCheck launch

Introducing ServCheck, a measure of employee engagement with service strategy

UKCSI launch

Launch of the UK Customer Satisfaction Index (UKCSI)

World-Class Customer Service Model

Breakthrough Research and creation of the World-Class Customer Service Model

Research refresh

Refresh of Customer Priorities Research underpinning the UKCSI

Launch of the Service Experience Model

Our new Service Experience Model is published

Back To Top
Your Cart

Your cart is empty.

No results found...