Trust is fundamental to driving satisfaction and loyalty with your customers. The external business environment is more complex, and trust is becoming increasingly important, but harder to sustain.
The uncertainty of the current environment, the variability of customers’ propensity to trust organisations and the links between trust, customer satisfaction and vital business outcomes suggests a need to re-examine the key factors influencing trust.
Our Trust Index, underpinned by our Breakthrough Research “Who do you Trust?“, is an independent methodology, enabling you to measure, monitor and build trust with customers. It is a survey of your customers’ perceptions of how you perform across the Seven Drivers of Trust, indexed against other UK businesses, and is available exclusively to members of The Institute.
