Institute of Customer Service

Rewards based on customer satisfaction

If you want to give a great customer experience you have to align your culture and the way you reward staff. None of our customer facing staff have sales targets or sales bonuses — their rewards and bonuses are based purely on their customer satisfaction scores.

Anthony Thomson, chairman, Metro Bank

About the Institute of Customer Service

Watch our videoThe Institute of Customer Service is the professional body for customer service. Our main purpose is to lead customer service performance and professionalism. We're a membership body with a community of more than 300 organisational members - from across the private, public and third sectors - and nearly 7,000 individual members. Read more about us.

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Improve customer satisfaction, employee engagement and bottom line performance. Find out how membership can benefit your organisation.

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