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As part of her regular slot as business guest on BBC Radio 5 Live’s Wake up to Money, our CEO Jo Causon discussed the usage and return on investment of AI, the importance of data and the impact on the end-to-end customer experience.

Jo also talked about the importance of consumer confidence, changing behaviours post-COVID and the correlation between higher levels of customer satisfaction and financial return.

Listen to the full episode here.

The Institute of Customer Service

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