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UKCSI: The state of customer satisfaction in the UK – July 2013

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UKCSI (UK Customer Satisfaction Index) is the national measure of customer satisfaction. It is based on an online survey of customers, geographically and demographically representative of the UK population. The July 2013 UKCSI includes over 30,000 responses from at least 9,000 individual customers.

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Customer service is central to the success of the UK economy. With around 75% of GDP generated from the service sector, the UK?s ability to deliver consistently excellent customer service influences not just domestic consumer behaviour, but also global economic competitiveness. The state of customer satisfaction in the UK is therefore an important indicator of economic health and business performance.


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