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Understand your customers better with our new Business Benchmarking portal

To improve your customer experience you need to understand your customers wants, needs and behaviours. We provide a strategic framework, insight and practical tools to give you a clear picture of how your customers perceive your service offering.

Business Benchmarking is a survey of your customers based on the UK Customer Satisfaction Index (UKCSI) and customer priorities. It is a trusted tool to measure and benchmark customer satisfaction and identify areas to improve.

So you can get the most out of Business Benchmarking, we have developed a new portal to help you personalise your surveys, track trends and fully utilise the customer insight it provides.

You will now find it easier to self-serve and efficiently complete your benchmarking surveys. We look forward to hearing your feedback on the new platform.

New features include:

  • Personalise your survey to your sector and customers at no extra charge
  • Instantly preview your survey and test it with your team
  • Access previous survey results and trends
  • Track your survey progress with real-time status updates
  • Copy and re-use previous surveys
  • Access improved tools to help you present your survey results
  • Automate and control your survey set up
  • Analyse the link between satisfaction and loyalty
  • Get an instant quote for survey extras

Benefits for members:

  • Maximise your survey performance by personalising your survey
  • Set up your survey faster
  • Understand survey performance to drive future success
  • Make improvements based on customer insight
  • Stay on top of your progress
  • Focus on action plans and learn from trends
  • Engage your customers and employees with infographics and animated videos (additional fee applies)
  • Get more value from membership with extra insights to inform your service strategy

Interested in becoming a member?

Embed service throughout your organisation and enhance your business performance.

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